Honest, Predictable Pricing
Monitor SQL Server and Azure SQL databases with flexible, honest pricing.
MSP Partner Program
Wholesale pricing for Managed Service Providers. Resell to your clients with healthy margins.
Founding Partner Program (First 50 MSPs)
3-year price lock • No minimum contract • Cancel anytime
- ✓ All features included (multi-tenant, multiple workspaces)
- ✓ Single pane of glass with all clients for MSP
- ✓ Client access to their own workspace and dashboards
- ✓ Unlimited users and teams
- ✓ Unlimited alerts
- ✓ 30/60/90 day retention (configurable)
- ✓ Slack/Teams/Webhook integrations
- ✓ Data hosted in MSP's country
- ✓ Co-marketing opportunities
- ✓ Annual prepay: £250/server/year (17% discount)
Minimum: 20 servers (£500/month) to qualify as MSP partner
Standard MSP Pricing (After First 50)
3-year price lock • Annual prepay 15% discount • All features included
FAQ's
Frequently Asked Questions
Find answers to common questions about SQLWATCH pricing and plans.
What is an instance?
An instance is a SQL Server instance we are connecting to. For example, a single VM with two SQL Server Instances counts as two instances. For Azure SQL Database, we use a 3:1 ratio - you can monitor 3 Azure SQL databases for the cost of 1 SQL Server instance. So with a 15-server plan, you could monitor 15 SQL Servers OR 45 Azure SQL databases OR any mix (e.g., 10 SQL Servers + 15 Azure SQL databases). Availability Groups require a license for each monitored node. Windows Failover Clusters with shared storage need only one license for the listener.
How many servers can I monitor?
There is no limit to how many servers you can monitor. Get in touch for a chat.
What if I don't like it?
We would like to work with you to ensure you get what you need. However, we understand you may not like the product. In that case, you can cancel anytime, and we will delete your entire workspace from the production system and any backups.
Are there any hidden costs?
No. However, like most SaaS platforms, this service too has its limits. Based on our experience, we expect a single server will require approximately 1GB of space for monthly data monitoring. We may discuss different options with you if you have a server requiring considerably more data (for example, if you have thousands of databases and thousands of data files), or if we want to run higher frequency or more metrics.
Can I do a trial / evaluation / proof of concept?
We have designed our Starter pricing tier to enable companies to perform a risk-free evaluation. You can start monitoring in minutes and if SQLWATCH doesn't deliver value in 30 days, we'll refund every penny. In any case, please contact us to discuss your specific needs
What if I'm between tiers?
We're flexible. If you're on Starter with 17 servers instead of 15, we'll work with you. Got 35 servers and not quite ready for Scale? Let's have a conversation. We're not about rigid enforcement - we're about finding what works for your business.
How does the 3:1 Azure SQL to SQL Server ratio work?
Every tier includes a server allocation that you can use flexibly. You can allocate 1 SQL Server instance OR 3 Azure SQL databases per 'slot'. For example, the Starter tier (15 servers) gives you options like: 15 SQL Servers, OR 45 Azure SQL databases, OR any combination (e.g., 10 SQL Servers + 15 Azure SQL databases).
Can I switch between tiers?
Absolutely. Upgrade or downgrade anytime. Changes take effect at your next billing cycle. No penalties, no hassle.
Where is my data hosted?
Your SQLWATCH workspace and all monitoring data are physically hosted in your country. We use regional data centers to ensure your data never crosses borders, maintaining full compliance with GDPR, data sovereignty laws, and local regulations.
How does pricing compare to competitors?
We're typically 50-70% cheaper than per-server licensing competitors who charge £1,000-1,500+ per server annually. Our tier-based pricing (or wholesale MSP pricing) provides predictable costs and better value.
I'm a business with 100+ servers. Can I use MSP pricing?
MSP partner pricing is specifically for managed service providers who resell to multiple clients. If you're a direct business customer, our Business and Enterprise tiers are designed for you, with all the direct support benefits included. For 100+ servers, we can create a custom enterprise package with volume pricing.
Do you offer annual contracts?
Yes! Annual prepayment saves 15% on business tiers and 17% on MSP pricing. But there's no lock-in - we offer pro-rated refunds if you need to cancel.
How does the Pay As You Go tier work?
Pay As You Go is perfect for a proof of concept or very small deployments. At £35/server/month with a 5-server minimum (£175/month), you can test SQLWATCH risk-free with our 30-day money-back guarantee. Once you grow beyond 10-15 servers, our Starter tier becomes more economical.
What are soft limits?
All our business tiers include soft limits - meaning you can temporarily exceed your tier's server count without friction. For example, if you're on Business 15 and add 2 more servers (bringing you to 17), you can keep monitoring without immediate interruption. We'll reach out to discuss upgrading to the next tier when it makes sense. This removes the anxiety of hitting hard capacity cliffs and gives you breathing room as your infrastructure grows.
Ready to Get Started?
Choose your tier and start monitoring in minutes